If you're looking for somewhere to start, here's a good place.
Whether you’re launching a new business or investing in marketing for the first time, I’ll help you build the strong foundation your brand needs to come to life.
The list below gives you a feel for the foundational work I typically deliver.
- Project-based
- Usually takes 1-2 months to complete
- Deliverable 1 - market clarity
- Deliverable 2 - your ideal customer type/s
- Deliverable 3 - your unique brand voice
- Deliverable 4 - your unique brand look
- Brand guidelines documentation
What happens after that?
It’s time to define your marketing strategy.
I work with you and your leadership team to create a marketing strategy that’s directly aligned with your business goals. Like your business strategy, your marketing strategy becomes your brand’s true north – guiding every marketing decision and touchpoint.
- Project-based
- Usually takes a couple of weeks
- Time required with your team sharing knowledge
- Marketing goals established
- Marketing strategy documentation
And then what happens?
I create your first marketing plan.
With your foundations in place, we move into the detail — mapping out a clear calendar of marketing activity that takes your brand to market.
- Project-based
- Usually takes a couple of weeks to complete
- Regular plan revisions are recommended every 3-6 months
- A calendar of marketing activity ready to be executed
- Analytics & reporting recommendations
Who manages the marketing plan?
I can if you'd like me to.
Once your marketing plan is ready to go, I can hand it over to someone in your team to work through, or you can leave it with me and I can take care of it.
- Retainer-based
- Daily, weekly, monthly output as per the plan
- Analytics & reporting - usually monthly