It's probably obvious. Or is it? When I started building the social media strategy for my business, I spent time researching all the major platforms. Even though I thought it might be a waste of time and I knew it all already, turns out this seasoned professional learnt a thing or two.
So rather than keep it to myself, I simplified my review and put it together as a guide you can flick through for the current take on the top 10 social media platforms in Australia in 2026. I've thrown in an advertising tip for each that I hope you find helpful too.
If you'd like help working out what's best for your business, please reach out.